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Slide Slide Slide Love Diana gameplay showing a character that can be customized with accessories, colors and haircuts Slide

Love Diana



The Game

Love Diana is a dress-up game that lets kids enter a magical salon where they let their imaginations run wild, designing and styling their own Diana inspired avatar. With daily challenges, new wardrobes and pets to pamper, it’s the ultimate Princess of Play experience!


Our Work

We worked on the game design and UX, offering consultancies to Colto (the partner which developed the game).

Our goal was to create a playful experience in which creativity, role play, freedom and toy play were the pillars of a never ending fun, using and respecting the brand identity and characters in unexpected ways.

Accessibility and usability were at the center of our UX design, guaranteeing a pickup and play of experience for a very young audience.